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Book Cover |
1 |
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Title |
4 |
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Copyright |
5 |
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Contents |
8 |
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Preface |
10 |
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Chapter 1 Mass Communication in Our Wired Society: The Changing Media Landscape |
14 |
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Chapter 2 Research and Theory in Mass Communication: How We Study Media Scientifically |
36 |
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Chapter 3 The Psychology of Media Use: Tapping into Our Deepest Selves |
58 |
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Chapter 4 Media Portrayals of Groups: Distorted Social Mirrors |
77 |
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Chapter 5 Advertising: Baiting, Catching, and Reeling Us In |
120 |
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Chapter 6 Sports, Music, and Religion: Emotion on Display |
159 |
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Chapter 7 News: Setting the Agenda About the World |
199 |
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Chapter 8 Politics: Using News and Advertising to Win Elections |
238 |
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Chapter 9 Violence: Watching All That Mayhem Really Matters |
270 |
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Chapter 10 Sex: Pornography, Innuendo, and Rape as a Turn-On |
304 |
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Chapter 11 Socially Positive Media: Teaching About Health and Other Good Things |
336 |
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Chapter 12 Responding to Media: Getting Our Two Cents In |
367 |
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References |
384 |
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Index |
464 |
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