Editors Bios	9
	Contents	11
	Chapter 1: Empirical Analysis of Functional Web 2.0 Environments	13
	1 Introduction	13
	2 Background	14
	2.1 Web 1.0: Presence and Electronic Commerce	14
	2.2 Web 2.0: Customer Interaction	15
	2.3 Wine Industry	18
	3 Web 2.0 Integration Framework	19
	4 The Future of Web 2.0 Integration	29
	References	30
	Chapter 2. New Forms of Interaction & Knowledge Sharing on Web 2.0	33
	1 Introduction	33
	2 Literature Review	34
	3 Case studies	37
	4 Success Factors	41
	5 Conclusions	44
	References	46
	Chapter 3: Web 2.0 Business Models as Decentralized Value Creation Systems	49
	1 Introduction	49
	2 The Connection Between Value Creation & Web 2.0 Business Models	50
	2.1 Value	50
	2.2 Value as a Inherent in the Product Itself vs. Value as a System of Relations Around the Product	50
	2.3 The Locus/Creator/ Scarcity Lens	52
	2.4 Value Creation Pre-Internet	54
	2.5 Value Creation in Web 1.0	55
	2.6 Value Creation in Web 2.0	57
	3 Why the Change?	59
	3.1 Lingua Franca for Content Creation	60
	3.2 Speed of Content Creation, Co-Creation and Dissemination	60
	3.3 Group Decision Making	61
	4 Implications for Current Web-based Businesses	61
	4.1 Assessing the Need for Value Creation Systems	61
	4.2 Moving Toward a Value Creation System Approach	62
	5 Implications for Future Web-based Businesses	63
	References	64
	Chapter 4. Open Innovation Communities… Communities… Communities… Communities… Communities… Communities… Communities…	65
	Abstract	65
	1 Introduction	65
	2 Community dynamics	66
	2.1 Communities and online communities	67
	2.2 Networks	69
	2.3 Thinking and action in community	70
	3 Open Innovation	72
	3.1 Open Innovation: concept and principles	75
	3.2 Collaboration in the context of Open Innovation	76
	3.3 Open Innovation on the web 2.0: examples	77
	3.4 Open Innovation: future steps	80
	4 Conclusions	82
	References	83
	Chapter 5: A Model for Business Innovation in the Web 2.0 World	87
	1 What is Innovation?	87
	2 The Continuum of Quality and Innovation	90
	3 The Relevance of Pervasive and Participative Computing	93
	3.1 Pervasive Computing	93
	3.2 Participative Computing	93
	3.3 From Pervasive to Participative Computing	95
	4 Using Web 2.0 to Stimulate Innovation	95
	5 Innovation with Web 2.x and Beyond	97
	5.1 A Methodology for Innovation with Web 2.0 Technologies	97
	5.2 Limitations of Web 2.0	98
	5.3 Web 2.x and Beyond	99
	References	100
	Chapter 6. Doing business by selling free services	101
	1 Introduction	101
	2 Web 2.0 Business Models: Leveraging the power of Free services	102
	2.1 Advertising: like in Web 1.0 and the analog world?	103
	2.2 Freemium: Premium users pay your bill	104
	2.3 Work exchange: Free services in exchange of some work	105
	2.4 Mass Collaboration: Free because costs are nearly nothing	106
	2.5 Subsidizing at a global scale	107
	3 A case study: EuroAlert.net	108
	3.1 Free information and contents about the European Union	109
	3.2 From printed magazine to free digital web 2.0 services	109
	3.3 In exchange of some work	110
	3.4 Freemium	110
	3.5 Advertising and Sponsorship	112
	3.6 Mass collaboration	112
	4 Conclusions	113
	References	114
	Chapter 7. Webstrategy Formulation:	115
	1 Introduction	116
	2 Business IT Alignment	117
	3 Organizational Developments	118
	3.1 Globalization and Distributed Work Environment	119
	3.2 Knowledge-Based Theory of the Firm	120
	3.3 Knowledge-Based Economy	120
	3.4 Web 2.0 Implications	121
	4 The Business Model	121
	4.1 Business Model Adaptation	122
	4.2 Collaborative Business Model	122
	5 Webstrategy	124
	5.1 Webstrategy Definition	124
	5.2 Webstrategy Formulation	125
	6 Conclusions	141
	References	142
	Chapter 8. Web 2.0: Issues for the Design of Social Networks	145
	1 Introduction	146
	2 Nature of Social Networks	146
	3 Privacy implications	148
	4 Security Considerations for Online Communities	150
	4.1 Abuse, Inappropriate content, Identity Theft and other Threats	151
	4.2 Legal Issues	151
	4.3 Technological Issues:	152
	5 Network Considerations for Online Communities	152
	5.1 Boundedness	152
	5.2 Density	153
	5.3 Exclusivity	153
	5.4 Social Control	153
	5.5 Network Externality	153
	5.6 Range	154
	5.7 Strength of Ties	154
	5.8 Network Centralization	154
	5.9 Degree Centrality	154
	5.10 Between Centrality	155
	6 Market and Technological Considerations	155
	6.1 Market Considerations	155
	6.2 Technology Considerations	156
	7 Conclusion	157
	References	158
	Chapter 9: Wikis for Knowledge Management	159
	1 Introduction	159
	1.1 Knowledge Management	160
	1.2 Wikis	162
	2 Wikis for Knowledge Management	163
	3 Best Practices	165
	4 Business Cases Cases Cases	167
	4.1 Participating in KM Projects	168
	4.2 Initiating KM Projects	169
	4.3 Developing & Extending Wiki Platforms	171
	5 Conclusions	173
	References	175
	Chapter 10. Using a Semantic Forum as Learning Support	178
	Abstract	178
	1 Introduction	178
	2 E-learning evolution	180
	3 Role of web2.0 applications in e-Learning context	181
	4 Links between web 2.0 and Semantic Web.	183
	5 Links between e-Learning and Knowledge Management	185
	6 The MEMORAe approach	187
	6.1 Approach base: the concept of Learning Organizational Memory	188
	6.2 Learning Organizational Memory into practice	189
	6.3 Organizational Learning context	191
	7 Conclusion	197
	References	197
	Chapter 11. Towards OpenTagging Platform using Semantic Web Technologies	200
	1 Introduction	200
	2 What are the Problems of Current Social Tagging and Systems?	201
	3 Components of the OpenTagging Platform	203
	3.1 Open data formats	203
	3.2 Methods	203
	3.3 Platform	204
	4 Open Data Format for Describing Tags: Social Semantic Tags	204
	4.1 How can users create SCOT instance?	205
	4.2 How can we provide interoperation amongst different sources?	206
	5 The int.ere.st Web site and its Methods	206
	5.1 Aggregate	207
	5.2 Search & Browse	207
	5.3 Bookmark	208
	5.4 Share	208
	6 int.ere.st as a Platform	208
	7 Conclusions	209
	References	209
	Chapter 12. Evolving from 1.0 to enterprise 2.0: an interpretative review- Empirical stages and approaches towards the new ( virtual) working environment	211
	1 Introduction	212
	2 ICT and the working environment: a brief literature review	214
	2.1 Approaches to ICT	214
	2.2 ICT as a key factor to design the future organization	215
	2.3 Perspectives on Intranet	217
	3 Methodology	218
	4 An interpretative view of the evolution process: the 1st era	219
	5 An interpretative view of the evolution process: the 2nd era	226
	5.1 Framework for the virtual workspace	227
	5.2 Lessons learned	230
	6 From v-Workspace to Enterprise 2.0	235
	6.1 Framework for Enterprise 2.0	236
	6.2 Methodology	237
	6.3 Models for E2.0	238
	7 Future developments	244
	References	245
	Chapter 13. Embedding Web 2.0 Strategies in Learning and Teaching	247
	1 Introduction	247
	2 Background	248
	2.1 Exploring Web Usage Patterns among Learners	249
	2.2 Building on the Web 1.0 -Based Learning Frameworks	250
	3 An Overview of the Emerging Web 2.0 Technologies and their Applications in Education	251
	3.1 Audio and Video 2.0	252
	3.2 Bookmarking 2.0	252
	3.3 Blogs 2.0	253
	3.4 Community 2.0	254
	3.5 Wikis	254
	4 Discussion	255
	5 Conclusions	256
	References	257
	Chapter 14. Teaching-Material Crystallization: Wiki- based Rapid Prototyping for Teaching- Material Design	259
	1 Introduction	260
	2 Preliminaries and Related Work	261
	2.1 Wiki Technology	261
	2.2 Rapid Prototyping	262
	2.3 Related Work	264
	3 Teaching Material Crystallization	265
	3.1 Problem Description	265
	3.2 Overview	268
	3.3 An Illustrative Example	270
	4 Experimental Results	273
	4.1 Implementation and Design of Evaluation	273
	4.2 Experiment 1: Evaluation of WARP	274
	4.3 Experiment 2: Evaluation of Query Expansion	276
	4.4 Discussion	277
	5 Conclusion and Future Work	278
	Acknowledgements	279
	References	279
	Chapter 15. Prediction Markets, an Emerging Web 2.0 Business Model: Towards the Competitive Intelligent Enterprise	281
	1 Introduction	282
	2 Prediction Markets	285
	3 Competitive Intelligence	291
	4 Prediction Markets Enabled CI CI A Discussion	294
	References	296
	Chapter 16. Innovation Culture for Knowledge Management in new e- Ra	302
	1 Introduction	302
	2 Knowledge Management as a result of Innovation Culture	303
	2.1 Knowledge Sharing	305
	2.2 Linking new e-Ra economy with business performance through knowledge management	306
	3 Developing the Conceptual Model	307
	3.1 Innovation culture construct to share knowledge	307
	3.2 Tasks of knowledge management process	308
	3.3 Organizational Context	308
	4 Research results	309
	4.1 Defining the firms’ behavior towards new e-Ra economy	310
	4.2 Knowledge Management Cycle in medium medium sized firms in Greece	310
	4.3 Knowledge Management benefits	311
	4.4 Knowledge management Sources	311
	4.5 Leadership Competencies manage knowledge driving to Innovation Culture	312
	4.6 Resource Allocation and its Impact on Innovation Success	313
	5 Conclusions	313
	References	314
	Authors Bios	317
	Index	325
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