Preface for the fifth edition	5
	Preface for the fourth edition	5
	Preface for the third edition	5
	Preface for the second edition	6
	Preface	6
	Brief contents	8
	Contents	10
	List of figures	17
	List of insets	23
	Introduction	25
	Part I Idea of strategic planning	29
	1 Strategies, strategic planning and success potentials	30
	2 Development of strategic planning	36
	3 Assessment of strategies	43
	Part II Process of strategic planning and resulting documents	50
	4 Strategic documents as the result of strategic planning	51
	5 Process of strategic planning	64
	6 Strategic analysis and planning toolbox	84
	Part III Project planning, analysis and mission statement revision	91
	7 Strategy project planning	93
	8 Strategic analysis	104
	9 Revision or production of the mission statement	128
	Part IV Developing the corporate strategy	135
	10 Defining the strategic businesses	138
	11 Assessing relevant industries with the help of competitive intensity models	155
	12 Setting up and assessing the portfolio of businesses	175
	13 Corporate strategy development process	203
	Part V Developing the business strategies	227
	14 Generic business strategies	230
	15 Specifying business strategies at the level of the offer	256
	16 Specifying business strategies at the level of resources	275
	17 Business strategy development process	290
	Part VI Implementing, assessing and approving the strategies	310
	18 Defining the implementation	312
	19 Final assessment of strategies and implementation	326
	20 Formulating and approving the strategic documents	343
	Final remarks	349
	Glossary	350
	Index	359
	Bibliography	364