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Boundary-Spanning Marketing Organization - A Theory and Insights from 31 Organization Theories
von: G. Tomas M. Hult
Springer-Verlag, 2012
ISBN: 9781461438199
84 Seiten,
Download: 499 KB
Format: PDF
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geeignet für:
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Typ: B (paralleler Zugriff)
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Inhaltsverzeichnis |
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Boundary-Spanning Marketing Organization |
4 |
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Preface |
6 |
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Contents |
8 |
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Chapter 1: Introduction |
10 |
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Chapter 2: A Theory of the Boundary-Spanning Marketing Organization |
15 |
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Chapter 3: Organization Theories Can Inform Research on the Marketing Organization |
33 |
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Chapter 4: Discussion, Insights, and Implications |
65 |
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References |
74 |
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About the Author |
83 |
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