Book Cover	1
	Title	4
	Copyright	5
	Contents	6
	Preface and Introduction	10
	Notes on Contributors	14
	Introduction	22
	1 Rethinking Public Diplomacy	24
	2 Public Diplomacy and Strategic Communications	33
	Part 1 The Context of Public Diplomacy	38
	3 Public Diplomacy before Gullion: The Evolution of a Phrase	40
	4 Public Diplomacy as Loss of World Authority	45
	5 Public Opinion and Power	60
	6 Exchange Programs and Public Diplomacy	71
	7 Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy	78
	Part 2 Public Diplomacy Applications	82
	8 Operationalizing Public Diplomacy	84
	9 Between “Take-offs” and “Crash Landings”: Situational Aspects of Public Diplomacy	93
	10 Mapping out a Spectrum of Public Diplomacy Initiatives: Information and Relational Communication Frameworks	107
	11 The Nexus of U.S. Public Diplomacy and Citizen Diplomacy	122
	Part 3 Public Diplomacy Management: Image, Influence, and Persuasion	130
	12 Public Diplomacy in International Conflicts: A Social Influence Analysis	132
	13 Credibility and Public Diplomacy	175
	14 The Culture Variable in the Influence Equation	187
	15 Military Psychological Operations as Public Diplomacy	208
	Part 4 State and Non-State Actors in Public Diplomacy	214
	16 American Business and Its Role in Public Diplomacy	216
	17 The Public Diplomat: A First Person Account	222
	18 The Case for Localized Public Diplomacy	233
	19 The Distinction Between Public Affairs and Public Diplomacy	246
	20 Valuing Exchange of Persons in Public Diplomacy	254
	Part 5 Global Approaches to Public Diplomacy	270
	21 Four Seasons in One Day: The Crowded House of Public Diplomacy in the UK	272
	22 German Public Diplomacy: The Dialogue of Cultures	283
	23 Origin and Development of Japan’s Public Diplomacy	291
	24 China Talks Back: Public Diplomacy and Soft Power for the Chinese Century	303
	25 Central and Eastern European Public Diplomacy: A Transitional Perspective on National Reputation Management	313
	26 Australian Public Diplomacy	335
	Part 6 Advancing Public Diplomacy Studies	344
	27 How Globalization Became U.S. Public Diplomacy at the End of the Cold War	346
	28 Ethics and Social Issues in Public Diplomacy	355
	29 Noopolitik: A New Paradigm for Public Diplomacy	373
	Select Bibliography	388
	Index	394