Ingredient Branding	4
	Foreword by Bayer	6
	Foreword by Microban	10
	Foreword by Bitrex	12
	Preface	14
	Contents	20
	CHAPTER 1 Branding Ingredients	22
	CHAPTER 2 Basics of Ingredient Branding	35
	CHAPTER 3 Intel Inside – The Ingredient Branding Success Story	74
	CHAPTER 4 Implementation of InBranding Within a Company	90
	CHAPTER 5 Success Stories of Ingredient Branding	112
	CHAPTER 6 Detailed Examples of Successful Ingredient Brands	173
	CHAPTER 7 Managing Ingredient Brands and Measuring the Performance of InBrands	295
	CHAPTER 8 Perspectives of Successful InBranding	349
	About the Authors	358
	Bibliography	362
	List of Ingredient Brands	372
	Internet Addresses	387
	Company/Brand Index	392
	Subject Index	402