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Marketing Discourse - A Critical Perspective
von: Per SkÕlÚn, Markus Fellesson, Martin FougÞre
Routledge, 2007
ISBN: 9780203932995
201 Seiten,
Download: 853 KB
Format: PDF
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geeignet für:
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Typ: B (paralleler Zugriff)
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Kurzinformation |
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The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing. |
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